With nearly three months of the campaign underway, it was time to turn to real home buyers, real families.  The first of these three spots focused on the great values that the real home buyer's were getting in the current Sarasota market.  

Shot on location in the actual homes, this spot captured the excitement of the home buyers on the great deal they were able to find: lower prices, more space, and significant
savings over the home market a year ago, showed that it is truly Time2Buy.